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Gabriel Reis e Silva

Bridging engineering, design, and technical art.

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About

Gabriel Reis e Silva, Senior Technical Designer at Halo Studios.

I'm Gabriel Reis e Silva, a Senior Technical UI Designer at Halo Studios in Kirkland, WA. Six years in AAA, previously at Electronic Arts on the FIFA / EA FC series.

I love working on UI and exploring shaders to make cool stuff. I'm passionate about learning and about teaching what I learn, most of what I've shipped has been shaped by mentors, and I try to pay that forward on every team I join. Outside of work you'll usually find me deep in a fantasy novel or taking care of my twenty house plants.

Résumé

Dec 2024 – Present

Halo Studios

Kirkland, WA · Xbox Game Studios

  • Senior Technical Designer (2026 – )
  • Technical Designer 2 (2024 – 2026)

Senior Technical Designer · Halo: Campaign Evolved

Unreal Engine 5 · UMG · Slate · MVVM · C++ · Python · HLSL · PIX

  • Architected a reusable, texture-free, accessibility-friendly Reticle & Zoom system (10+ data-driven reticles) designed for cross-project reuse across two Halo titles.
  • Shipped a C++/Python Widget Blueprint static-analysis linter (27 rules, 135 automated tests) adopted UI-team-wide, eliminating 100+ recurring UI defect classes pre-merge.
  • Delivered ~27% render-time and 10% memory reductions on HUD screen effects via evidence-based 4K PIX GPU studies and targeted texture / asset compression.
  • Engineered a Frontend that scales across 13 shipping languages (CJK, Cyrillic, Latin), and cleared UI certification on PlayStation, Xbox, and Steam.

2021 – 2024

Electronic Arts · EA Sports

Vancouver, BC · EA Sports FC / FIFA

  • Technical UI Designer

Technical UI Designer · FIFA 22, FIFA 23, EA FC 24, EA FC 25

Frostbite Engine · Visual scripting · C++ · Python

  • Shipped four annual releases with league-adaptive HUD widgets and event-driven animations that hit platform constraints without breaking design language.
  • Delivered the Intelligent AR panel system and the Adboard Asset Processing Tool, replacing manual pipeline steps with deterministic tooling.
  • Standardized UI development across the annual cycle with a reusable widget library and authored technical documentation the team maintained across releases.
  • Held Nintendo Switch and other constrained platforms by optimizing animations and game assets to memory and frame-time budgets.

2020 – 2021

Truly Social Games

Remote · Mobile, licensed IP

  • Lead Technical Game Designer

Lead Technical Game Designer · Archer: Danger Phone

Unity · Mobile (iOS, Android) · C#

  • Held mobile performance targets without losing visual fidelity through profiling-driven 3D asset optimization.
  • Unblocked engineering execution by breaking features into defined structures, components, and processes aligned with the game's design vision.
  • Partnered with design and art to translate creative intent into scoped, shippable technical work across a small team.

2019 – 2020

Truly Social Games

Remote · Mobile

  • Software Engineer

Software Engineer · Archer: Danger Phone

Unity · C# · Editor tooling

  • Enabled art-team velocity by co-developing new authoring tools and workflows tailored to the art team's needs.
  • Contributed to consistent sprint delivery through active participation in Agile planning, stand-ups, and retrospectives.

Want the one-page version? Download résumé (PDF).

Education & Skills

Education

Master's in Digital Media

University of British Columbia · Centre for Digital Media

2018 – 2019 · Vancouver, BC

Bachelor's in Computer Engineering

Federal University of Amazonas

2011 – 2017 · Manaus, Brazil

Languages

English · Portuguese · Spanish

Skills & tools

Engines
Unreal Engine 5 UMG Slate MVVM Unity Frostbite
Languages
C++ Python HLSL Blueprint C#
Tech art
UI materials UI shaders HUD systems PIX profiling GPU optimization Animation optimization
Tools
Editor tooling Static analysis pytest CLI validation Documentation systems
Design
Figma Photoshop Illustrator After Effects
Workflow
Perforce Git Jira Confluence Agile
Platforms
Xbox Series X|S PlayStation 5 Nintendo Switch Steam Windows PC iOS Android
Shipped
Halo: Campaign Evolved EA FC 25 EA FC 24 FIFA 23 FIFA 22 Archer: Danger Phone

Contact

Open to conversations about Senior / Principal Technical Designer, Technical UI, and Tech Art roles on AAA titles. Also happy to talk shop about UI systems, editor tooling, or shader / performance work.